When I ask people about their online marketing, I usually receive a blank stare and a response that goes one of two ways.

“I have a website“, or ” I have been meaning to get a website up”

It is common belief for many small business owners that having a website is “online marketing”. While I do agree, you must have to have a website, the most important thing to ask is, “what is the purpose for your website?”

Is it for people to go and see your menu? Is it to generate business? Is it for locals, or visitors?

Knowing “what” you are going to use your website for will allow you to create the best website for you. However, this is where I see a lot of small business owners make some of their biggest mistakes.