Imagine there is someone who is searching online for a service that your company provides. They click on the link to your website and begin scanning over your information.

You provide some local resources and information about your business, but nothing really catches his eye and so he leaves your site never to return again.

Sadly, this is what happens to a lot of businesses that believe having a nice, clean website with your contact information will help you to generate business.

Over a period of a few weeks, my company was doing some market research in the local small businesses here in Bend.

After the research was completed, I could not help but notice that in all the websites that were researched in this particular niche, we found that every website looked very similar, provided the same information, and gave no real reason to choose one company or person over the other.

What small business owners need to be warned about is if your company decides to have a website, have one created that is different then the others in your field.

In addition, every website we reviewed was missing a very important piece that could easily generate more business and ultimately more profits.

You paid for the website, now make it work for.

For a free marketing consultation please contact Anthony Treas at 541-390-3886

When I ask people about their online marketing, I usually receive a blank stare and a response that goes one of two ways.

“I have a website“, or ” I have been meaning to get a website up”

It is common belief for many small business owners that having a website is “online marketing”. While I do agree, you must have to have a website, the most important thing to ask is, “what is the purpose for your website?”

Is it for people to go and see your menu? Is it to generate business? Is it for locals, or visitors?

Knowing “what” you are going to use your website for will allow you to create the best website for you. However, this is where I see a lot of small business owners make some of their biggest mistakes.